Non-personal Information: Un-identified and non-identifiable information belonging to Users, which may be made available to the Website, or automatically collected by use of the Website. Non-personal Information does not, however, enable us to identify the person from whom the information was collected from, and largely consists of technical and aggregated usage information which is not linked whatsoever to an identifiable individual, for instance the identity and operation system/ browser, smart-phone model, operating system model, duration on the Website, Users ‘click-stream’ activity, keyboard language, etc.
Personal Information: Identifiable information of the individual, specifically information which identifies an individual or may with reasonable efforts or together with accessible additional information, enable an individual’s identification, or may be of private or sensitive nature. Personal Information collected by the Website entails the following kinds of information: IP address, device identifier, personal details provided in connection with use of the Website, such as name, e-mail address, phone number, and address.
HOW INFORMATION IS COLLECTED
We collect information through an individual’s (User) usage of the Website. Therefore, we are conscious of your usage of the Website and may collect and record the information related to such usage, as well as using “cookies” and other tracking technologies.
We collect information that you provide to us voluntarily. For example, we collect Personal information which you voluntarily make available when you use the Website or contact us.
WHY SUCH INFORMATION IS COLLECTED
To provide and operate our Website and related services.
To display or send Users marketing and advertising material, general and personalized content and advertisement.
To enhance the Website and to provide Users with technical assistance and support.
To send a User updates, notices, notifications, announcements, and additional information that relate to the Website and related services.
To generate cumulative statistical data and other cumulative information and/or other conclusive information that is non-personal, in which we and/or our business partners might use to operate and improve our Website and provide related services.
To comply with any applicable rule or regulation and/or response or defend against legal proceedings versus us or our business partners and affiliates.
LAWFUL GROUNDS FOR COLLECTING USER INFORMATION
We gather and process a User’s information for the purposes described in the policy, based on at least one of the following legal grounds:
STORAGE OF USER INFORMATION
Information related to Users will be maintained, processed and stored by the Website and authorized business partners, affiliates and service providers in the United States, and if necessary, in secured cloud storage, provided by a third party service provider.